21 July 2017
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Heart Your Smile – Celebrating our profession

Heart Your Smile – Celebrating our profession


This article aims to raise awareness of Heart Your Smile; a fantastic cause and one of the most exciting things happening in our field.


Heart Your Smile is a registered charity aiming to change the public’s perception of Dentistry, and wants to reinstate the dental team’s position as trusted members of the local community.

Unfortunately, Dentistry does not enjoy the best type of press. Many people associate dentists with a negative image; they think we’re butchers! It explains why dental anxiety and dental phobia are not uncommon.

Heart Your Smile raising awareness among dental students at the BDSA conference 2012 in Bristol.

It’s time to change this and show everyone what we a really are – a caring profession.

Heart Your Smile will go public in the near future, but for now we are raising awareness among the dental profession – and seeing as dental students are the future of Dentistry, it’s important that you get involved.

The Heart your Smile campaign is not going to be using old and familiar methods of reaching out to the public. The aim is to use a different approach and try and connect with the public by using humour, powerful visuals and collective effort. Once the campaign has enough professional support, the public will be involved.

Hard working volunteers supporting a great cause. Get involved yourself!

In order to make a huge impact on the public, the Heart your Smile campaign requires support from dental students!

Here’s how to get involved:

1. Read and sign the manifesto to start committing to the 9 habits and bring confidence back into dentistry.

2. Understand what Heart Your Smile is about.

3. Like us on Facebook, follow us on Twitter, watch our videos on YouTube and start spreading the word.

4. Start engaging with other members about how you can give back to your community. It is not all about money; your time and expertise are needed.

The more people overcome their fear of Dentistry, see the long-term health benefits of a healthy mouth and value us as part of the local community the larger our industry grows. Come join us, don’t be left behind. The industry is changing whether you like it or not.

The 9 habits of a happy dental professional